MIGHTY WHITE N BRITE Shampoo is an excellent whitening shampoo. It DOES NOT contain bleaching agents as they can cause coats to become porous. MIGHTY WHITE N BRITE combines a soap free base with coconut oil and optical brighteners. MIGHTY WHITE N BRITE will remove blood and urine stains without burning or damaging the coat. MIGHTY WHITE N BRITE is the ideal whitening shampoo for dogs that require a gentle shampoo while retaining the brilliance of a white coat and can be used on colours, such as blues, blue merle & Tri-colours